JIF – say it right

Wilhite was working at CompuServe in 1987 when he invented the GIF. “I saw the format I wanted in my head and then I started programming,” he told The New York Times in 2013, saying the first image was an airplane and insisting that the file had only one pronunciation – a soft “G,” like Jif peanut butter. Those using the hard “G,” as in “got” or “given,” “are wrong,” he said. “End of story.”